Hi, I’m Sindhu. I’m a writer and strategic operator who turns technical and intellectual ethos into scalable org systems, high-value brand narratives, and operational frameworks for high-agency teams. I’m from and based in Bengaluru, India.
I see technology companies as cultural artefacts. My work is to ensure that an organisation’s shared intellect, internal mechanics and cultural footprint are treated with the exact same level of high-fidelity craftsmanship as the product itself.
I often bring my Humanities background to bear on questions of technology, including through my independent research practice and as Head of Content Design and DesignOps at PhonePe. I also write a newsletter, Kindred Spirits, on agentic ways of living and making meaning.
This garden is where I document my thinking, reading, and ways of working.
garden: Essays, book reviews, and conceptual notes
now: A sporadically updated log of what I’m up to
lore: More about my history and interests
career manifesto: How I think about and shape my career
Most recently, I’ve written about narratives as operating systems, digital gardening in the age of AI, software use as micro-performances of identity, amoeba roles in tech, and why so few technologists work on public good problems.
Here’s a cup of tea ☕️ to accompany you as you wander around. To get in touch about potential projects or other collaborations, email me at sindhushivaprasad@proton.me.