About
Writer, operator, systems thinker, and perpetual dot-connector
I sit at the intersection of creative operations, systems thinking, and storytelling. These three threads weave through everything I do for a living, forming an “illegible” career trajectory that’s both challenging and rewarding.
Despite starting in journalism, I fell into the startup world early and quickly discovered my penchant for making sense of creative chaos. My humanities background (MA in Journalism from Sheffield, BA in Journalism and Psychology) gives me a unique lens on technology and human systems. I see patterns others miss and connect dots others might not think to join.
Right now, I work at PhonePe. I'm building the systems that help our 100+ person design team do their best work. Think: the invisible infrastructure that makes creativity possible at scale. I also lead content design across our ecosystem of products in the payments, hyperlocal commerce, trading and app distribution industries, working with a brilliant team to make all five of our products sound simple and human.
Before that, I spent four years at Obvious, an award-winning product consultancy (recently acquired by PhonePe). As their resident dot-connector and Chief of Staff to the founders, I led MarCom and sales for the consultancy and SaaS product, built design operations for a fintech unicorn client, and acted as the founders’ thinking and execution partner.
The rest of life
After years of being heads down at work, I’m now actively expanding my life outside it. Lately, I’ve been training for 5ks, making things with my hands (mostly zines, linocut prints and stationery), cooking elaborate meals, furnishing my apartment, and writing my newsletter Kindred Spirits.
Threads I often pull on
A lot of my work, research, and writing sits at the intersection of humanities, technology and agentic living. I generally love writing, talking and reasoning about:
Building teams where skills compound and human potential is unlocked
Unpacking the art and science of written storytelling for products and brands
Turning messy creative processes into repeatable magic
Helping leaders find and use their authentic voice
Creating careers that are fluid and self-directed
I’d love to talk about these more in public. So if you have a podcast, blog or other collaborative format you’d like me to contribute to, please reach out below!