Work with me!
Open to full-time, fractional and project-based roles
I'm drawn to organisations doing work of real substance: solving fundamental problems rather than chasing trends, often in industries not in the spotlight. I think this sort of conviction shows up not just in what people build, but how they think and operate. I’d love to be a part of that story.
Where I want to go next
What interests me most right now is finding organisations:
where the key players display a level of discernment and taste—not people who shill narratives or subscribe to product ideas purely because the West or their competitors did it. I think limiting yourself to competing on a single axis (like 10-minute delivery in hyperlocal commerce) is a tired, finite game, when there are entirely different, meaningful, infinite games to be played.
that are rooted in actual, fundamental problems as opposed to creating products that exacerbate problems just to solve them. Where seeking questions, answering them, and sharing that knowledge publicly is fundamental to how they operate. Orgs that can honestly answer the question "Are we meaningfully contributing to human progress?" Beyond the pitch decks and growth metrics, are we actually helping humanity tackle its fundamental challenges, or are we just optimising for convenience?
where agentic and intelligent people are hired not just to pad a headcount, but to solve legitimate problems. The people I work with matter enormously to me. I'm particularly drawn to people who have proven themselves to themselves, rather than those trying to prove themselves through funding rounds or other vanity metrics.
that are at the 'Goldilocks' scale—large enough to have complex challenges but small enough that good ideas don’t die in committee meetings. Where it is viable, even natural, to identify a problem on Monday, have a conversation on Tuesday, and start implementing a solution by Wednesday.
On that note, here are some industries I’m keen to venture into next—tech-first, tech-adjacent, or tech-supported:
Neuroscience and neurotech
Space tech
Climate tech
Behavioural tech
Future of Work
Venture Capital
Research and editorial work
Physical-first brands (F&B, retail)
Role and scope
Having spent a few years building experience in Design and Business Operations and Chief of Staff functions, I’m keen to return to my creative roots through senior roles in Product/ Brand Marketing, Content Design or UX Writing, Brand Strategy, Editorial or Strategic/ Research Charters.
Crucially, I want to be part of a team. I thrive in environments with high bus factors, where multiple skilled people share ownership of important work. When there are many hands on deck tackling a problem, not only does the work become more robust, but the possibilities for what we can achieve expand dramatically.
What I bring to the table
My work tends to create impact at multiple levels, reflecting what I think of as a bi-focal lens: seeing both the big picture and the practical realities.
At the executive level, I've worked with CXOs and design leaders to help shape their thinking and put their decisions into motion. At PhonePe, this meant helping design leadership break free from conventional ways of working to build something more progressive. At Obvious, it meant developing approaches that consistently brought in meaningful client work.
At the team level, I've helped change how organisations think about talent. The frameworks I've built double up as both performance benchmarks and deeper indicators of the kind of environment where people actually grow. At PhonePe, this played out across five different design functions, with team members who went through these systems often becoming the standard others aspired to reach.
At the market level, the impact shows up in real business growth. I've helped Obvious win 1cr+ deals by finding the right story to tell, and shaped how PhonePe's products speak to their 500M+ users. When products launch or companies pitch to clients, having a clear narrative makes the difference between connecting with your audience and just adding to the noise.
At the legacy level, I build systems that stick around and keep creating value long after I've moved on. From design playbooks that teams still use to knowledge systems that hundreds rely on, these solutions make work better in practical, tangible ways. At Obvious, for example, my pride and joy was the open-source Playbook and University, which many startup and agency owners said was a huge influence on how their companies began to work.
What I enjoy
I've learned that my best work happens when I have ownership over my priorities. I enjoy diving deep into diverse projects, but sequentially rather than simultaneously. Give me three complex challenges to tackle over a quarter rather than ten tasks to juggle each day. This approach lets me fully understand context, spot patterns, and create solutions that stick.
I don’t enjoy environments where "hustle culture" is used to mask poor planning, where good and speedy work gets lost in bureaucratic processes, and where activity is mistaken for meaningful work. These preferences aren't just about personal comfort—they're about creating the conditions where meaningful work can happen, in my experience.
If you've reached all the way here, we might just vibe—and I'd love to have a chat about what we can achieve together.